Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP. Here’s how they differ. In traditional RTB, the program evaluates bid requests https://prevenodefraudes97530.smblogsites.com/28131483/indicadores-sobre-publicidade-em-sites-você-deve-saber